By cloud computing, mobile Internet, Internet of things, such as technology, using QR code on product packaging, AR(recognition), invisible watermarking, digital watermarking, lattice technology, such as technology, the RFID electronic tag on product whole life cycle of information acquisition, and then build the wisdom of the general assembly data platform, implement product anti-counterfeiting, traceability, mobile marketing, branding, and other functions, enhance consumer experience, to avoid illegal sales of marketing channel behavior, improve enterprise brand publicity.At the same time, develop new business models and gradually reduce the dependence on traditional business models.